4 essential questions to ask before you prioritize product ideas

How to make the right decisions and keep your stakeholders in the loop, including the doc template I use at Typeform

Your team could build a million things. At the same time, your job as a PM is to make sure you ship the most valuable product. You want to solve the most important customer problems with the smallest effort possible.

It’s pretty straightforward to find new product ideas. Your customers share their feedback and request new features. The data you collect on customer behavior highlights usability issues. Your team and company executives share their new ideas with you all the time.

The hard part is to find the good ideas. Where should you invest your time and effort? In which direction should the team experiment next? Which idea will be 10x better than existing solutions?

This post was originally published on Medium in March 2018. Click here to keep reading.